The brief we were given by Bacardi was too create a festival celebrating their hashtag 'Do what moves you', encouraging people to dance, drink and have fun.  

 

 

My idea is to create a digital art museum using inflatable architecture on the given site in Sheffield city centre.

 

The inflatable design will offer indoor and outdoor seating, a bar and smaller design hubs where people can hang out and enjoy the art.

 

It will be a celebration of Bacardi, rum history, Cuban lifestyle and art, using Cuban artists, musicians and drinks.